In the 1990s and 2000s digital technology led to huge changes as companies began to use computer graphics and animation. In the 1970s broadcasting became more sophisticated and competitive, and production companies specializing in Idents and OBBs emerged. The Ident and OBB market has grown exponentially in recent years, with an increasing demand for visually striking and memorable brand identities.ĭating back to the 1950s, television networks and stations would typically run simple short animations or live-action sequences with maybe a station logo and a jingle.
One way to achieve this is through Ident and OBBs which are the opening sequences or promotional trailers that play at the beginning of TV shows, films, or online videos. In the world of film and television, creating a unique and memorable visual identity is crucial.
How Cinema 4D and Online Render Farms Dominate the Ident and OBB Market
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